Review current pricing strategy. They feel Plentitude seems complicated. To evaluate the Plenitude line and packaging on how people feel about and compare with our major competitors. Apparently, this has been less successful in the US than in France. Make it easy for consumers to know the difference within cleansers or moisturizers or treatments. Answers to Case Study. Research and Findings Our main findings based on three major researches that we done from
People buy it because of its reasonable price; can be easily found and very reliable. Plentitude product line is too huge.
Bringing “Class to Mass” with Plénitude – ppt video online download
Bringing “Class to Mass” with Plénitude
About project SlidePlayer Terms of Service. All rights reserved 1 Learning Outcomes — Chapter 2 1. Preface Dear Lindsay CEOthis report is going to describe the situation and problems of our Plenitude product line in US market based on our research.
Is technology an important factor in over-the-counter cleaners and moisturizers? Simplify pricing structure Simplifying the price structure could potentially attract new customers. Goldman Sachs Case Stu While the first three alternatives focused on simplifying, this alternative is focused on specifying the product line to target younger customers with cleansers and moisturizers, while at the same time targeting advertisements of specialty products to older women.
We plan to have trial event at Mega supermarket every 6 month. Use niche market to build brand equity.
They have very traditional and generational brand image, people also has a demand to see new etudy coming out in this market. They like packaging too, it has an lorfal look. Technology is a greater asset in selling treatment moisturizers instead of daily moisturizers. The company should target women 30 and older seeking a product to reduce a specific sign of aging or a product to reduce signs of aging in general.
Make it easy for consumers to know the difference within cleansers or moisturizers or treatments. Here are our recommendations: Registration Forgot your password? For example, what are the least popular products?
With this alternative one thing to watch out for is not taking too much information out so that everyone is confused. We would like to introduce advertising focus on Magazine and TV program which basically target on young people. We think you have liked this presentation.
We are in the 3 position of moisturizers. Sales were doubled compare with plnitude we spend in Advertising and profit still in negative. Are aspects of the strategy “too French” for the U. Divide product line to target younger and older users Dividing the product line is an alternative that is in a slightly different direction than the others. Top management decided to focus on mass market in US with plenitude skincare line as it used in France.