CASE STUDY OF GHARI DETERGENT

With all these marketing measures coupled with optimum utilization of its resources Ghari could stand out in the cut throat competition in Indian detergent market. Last month during a guest lecture, Director of a well known advertisement firm asked us, which was the leading detergent brand in terms of sales. In nirma was established. You are commenting using your WordPress. Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country.

IdeasMakeMarket and its logo are registered trademarks. Vote Up 0 Vote Down. Case of Ghari detergent highlights that how a mediocre brand can compete successfully with big brands with a clear strategy and vision. Emotional branding and you — Does it work? Last month during a guest lecture, Director of a well known advertisement firm asked us, which was the leading detergent brand in terms of sales. Very good analysis and eye opening.

Some of its marketing strategies are following:. With this much focused positioning of its products to the market; Ghari could penetrate into its target market very well.

Ghari – India’s Largest Selling Detergent Powder*

With a small allocation for promotion functions, it had an uphill task of managing advertising and promotional activities within that fund. Customers are unlikely to see other brands at these places — an innovative idea to break the clutter.

Hi All, Wish You all a Very Happy New Year Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country. Ghari has surely been an Idol for all those desi companies who fear caae take on international giants. The first campaign of this nature was lauched in with Ghari express summer train running from Lucknow to Gauhati. Vote Up 0 Vote Down.

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The Curious Case Of Ghari Detergent

Notify me of new posts via email. Email Address never made public. But the primary question is, for how long will this fairy tale continue? Along ghxri these path breaking strategies, what make Ghari special and a hit is its pricing strategy.

case study of ghari detergent

Thus, of the 3, Ghari dealers in the country, are in Uttar Pradesh — 25 of them in Kanpur alone. Last month during a guest lecture, Director of a well known advertisement firm asked us, which was the leading detergent brand in terms of sales. Ghari realized that the only differentiating factor it can offer is the value of money.

Ghari management pulled it off with innovative ideas which not only saved them money but also provided them with the required penetration into the market. They organized many events where customers can test the brand themselves and can clear their doubts. You are commenting using your Google account. It targeted mainly middle class and lower middle class; rural and semi urban market which constituted the major chuck of population.

Management of Ghari was quick to understand it and worked towards building a robust distribution network. Question arises how Ghari Detergent, a Kanpur based brand with low advertising and promotional activities managed to defeat brands such as Tide and Nirma.

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Many obvious answers popped out including surf, wheel, tide etc. Ghari vase implemented extensive dealer network throughout the state.

case study of ghari detergent

Members Newest Active Popular. Ghari identified its target segment very well. Detergent industry started in India when Swastik Oil Mills in Mumbai became the first Indian factory to manufacture synthetic detergents. Ghari detergent goes to train. Can Ghari sustain its low ghark strategy in this price war and generate profit?

Social Login – Become our member today! In nirma was established.

case study of ghari detergent

IdeasMakeMarket and its logo are registered trademarks. They incentivized dealers with a higher profit margin than their competitors in the segment.

Ghari Detergent did the Nirma Act | Strategic Moves

Post was not sent – check your email addresses! Advertisements also being displayed inside the bogies of Swarna Jayanti Express from Trivandrum to Hazrat Nizamuddin in Delhi last year that cuts across three or four states in south India In addition, Rohit Surfactants promotes Ghari at roadside shows, magic shows and exhibitions in smaller towns and cities.

To find out more, including how to control cookies, see here: Apart from these advertisements ghari also included many clutter breaking steps like —. You are commenting using your Facebook account.